Auto Monuments
Multiple locations // China
What began as simple dealership interventions soon became a company-wide branding initiative for the chinese agricultural supplier Shandong Wuzheng. The company was looking for more brand unification through object design and material palettes. .
fg 1. inspiration diagram, the angles and material of the companies famous 3-wheeled truck were used as a starting point for object design
fg 2. on-site concept rendering
fg 3. object tolerance thresholds and dimensions
fg 4. material specifications
fg 5. object tolerances and dimesnions
brochure rack
The younger sibling to the auto monument, a sleek and elegant object for the interior of the dealerships. The brochure rack functions to built brand unity, being implemented in each and every dealership, while also providing information to customers. The white, blue and metal were chosen as the brands new colorway, and were implemented in multiple areas of the re-design.