Baxy
Gaming has matured into an industry far surpassing the screen. As the culture of streaming entertainment grows and retro nostalgia endures, gaming has become a unifying force. Baxy is a prototype bar and gaming space aimed at those curious about the hobby and focused on harnessing its positive social power. A space for players of all skill to compete, cooperate, and kick back with a neon colored cocktail.
brand direction:
type
The gaming world is typographically rich and expressive, allowing us to lean into a variety of styles.
texture
Different game genre and setting display a variety of textural depth and personality to pull from.
Tone
Warm and neutral tones from the environment for comfort paired with bright and lively colors for a unique balance.
Primary Identity
Secondary Identity
Tertiary Identity
Space:
Exterior & Entry: Open welcoming glass front greet you, followed by a resting area to meet your friends and a concierge (who literally greets you).
Public & Private: Different places for different play styles. Some may opt for a more lively open space to play, while others can have a more tucked away experience.
Bar & Arcade: The bar flows around to a neon alleyway hidden to the side, full of retro cabinets, crane machines, and graffiti inspired environmental graphics.
Arena: Cooperation is fun but so is some friendly competition. The Arena allows for plenty of space for spectators and ample seating for multiplayer matches.
Tabletop Gaming: Tables with enough room for your entire D&D group (without the podcasting equipment) or 1 on 1 booths featuring moveable screens.
