Alaska Airlines Company Store
After a surge in popularity Alaska Airlines began expanding new flight routes and hubs, alongside a new headquarters in Washington State. I had the honor of being lead designer on their prototype company store and employee fit center during this exciting brand upheaval.
Retail Design
Brand Development
Customer Experience
Fixture Design
Brand Positioning and Planning:
The runway became a driving design language for the project, following Alaska Airlines motto of “get runway ready” for their crew. Simultaneously, the space required clear path finding that tied in with the visual language of aviation.
Alaska Airlines color scheme and the gradient of the sky provided a color palette for the spaces.
Flagship Company Store:
Alaska Airlines Employee Fit Experience
The employee uniform fitting area was re-imagined as a meaningful touchpoint within the on-boarding journey, one centered on personal connection, pride, and anticipation. The space celebrates the personalized selection each new employee gets to make in how they represent themselves at Alaska Airlines. The uniforms were designed by the Seattle based fashion designer Luly Yang, her illustrations were adapted into part of the environmental graphic design.
Employee Experience
Spatial Design
Brand Development
Fixture Design
Early concept rendering of fit center, interactive displays styled as airplane windows were explored alongside a perch rail.
