Coors Light Plastic-Free Bodega

To celebrate Coors Light’s new plastic free packaging, we designed a 100% plastic-free concept store to help spread the word and generate a good buzz. We were challenged to use fully sustainable building material, right down to the ink used on the posters. Coors reported that this marketing initiative generated around 1.45 million social media impressions. 

Retail Design
Sustainable Design
Customer Experience
Brand Development