night base highway.jpg

Huiyuan Advertisement Tower

A series of unlikely corporate alliances seeks to create an advertising hub with commercial potentials. This object avoids requiring a building code by remaining transient and mobile, with a small enough footprint to be transported via a simple truck. 
The telescopic design allows for it to hold down during transport but also change form throughout the day, retaining a sense of intrigue from potential ad viewers. Each side and section allows for a variety of both static and video advertisements, boring the orientation of video commonly seen with mobile phones. Each brand is elevated above the street level through out the day, allowing for product vending below. During the day the vending closes and the advertisements change orientation, resting for the night at a street level while still illuminated. 

Retail Design
Customer Experience
Brand Activation
Concept Design

Diagram of the ad tower transitioning telescopically from enclosed to full-height

fg 2. nighttime view, advertisement only

Night time view, advertisement only.

fg 3. daytime view, operating as vending / sales unit alongside advertisment. 

Daytime view, operating as vending / sales unit alongside advertisement. 

fg 4. full teloscopic height

Full telescopic height, showcasing various advertisements.

fg 5. advertisement lowered to street level, enclosing the vending stand

Advertisement lowered to street level, enclosing the vending stand.

fg 6. a staffed variant of the ad tower, on site next to a Sinopec gas station

Staffed variant of the ad tower, on site next to a Sinopec gas station.

          fg 7. study collage

 Study collage

fg 7. The tower rises above crowd level but retains its identity as an object, not a competing building. The backlit bright colors of fruit stand out, becoming a unique moment outside the grid. 

THANK YOU

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THANK YOU

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THANK YOU //// THANK YOU ////

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